With over 400 million users, LinkedIn is one of the most popular social networks, especially among recruiters. Statistics show that 94% of recruiters are using LinkedIn to vet candidates for open positions. Naturally, if you’re looking for a job, this means it is important to keep your LinkedIn profile up-to-date, as well as to make sure it accurately reflects your professional qualifications and experience. But how do you make your LinkedIn profile stand out from all the other users? In this article, we present tips for your LinkedIn profile that will help recruiters notice you.
Use a professional headshot
First things first, choose a professional-looking photo on your LinkedIn profile. This may seem like a small detail, but it is often overlooked by job seekers. Your headshot is one of the first things people (including recruiters) will see when they visit your profile, so make sure it is a good one! It should reflect who you are as a professional. However, this doesn’t mean that you need to go out and spend hundreds of dollars on a photographer. Instead, what you should do is avoid using selfies, group photos, or pictures with excessive filters.
Here are some tips for your LinkedIn profile photo:
- Neutral background: The background for your LinkedIn profile photo should be neutral. Busy or cluttered backgrounds can be distracting. Stick with a solid colour or a simple pattern.
- Smile: A genuine smile will make you appear approachable and likable.
- Wear appropriate clothing: Dress in clothing that is professional but still reflects your personal style. You want to look like someone who would fit in at your dream company.
Write a compelling headline
Your headline is one of the most important components of your LinkedIn profile, so make sure it’s attention-grabbing, informative, and accurately reflective of your professional brand. In just a few short words, your headline should give recruiters an overview of your skills and experience. A good headline will also help you to stand out from the hundreds of other LinkedIn users who have similar backgrounds and qualifications. If you’re not sure how to write a headline that will get noticed, you can try using keywords that are relevant to your skills and experience, as well as the job you’re interested in or focus on your most impressive accomplishments. Keep in mind that your headline is one of the most important pieces of real estate on your LinkedIn profile, so make sure to use it wisely!
Include a summary
LinkedIn provides an amazing opportunity to write a summary (or about section) below your profile photo and headline. A well-written summary can help you stand out from the crowd and catch the attention of recruiters who are searching for candidates with your skills and experience. LinkedIn has created their own blog post with examples of strong LinkedIn profile summaries. Here are a few tips for writing your LinkedIn profile summary:
- Keep it concise: You want to give recruiters a snapshot of who you are and what you do. Aim for around three to five sentences.
- Use keywords: Many recruiters use LinkedIn’s search function to find candidates, so including relevant keywords (such as your industry, job title, or skills) in your summary can help ensure that you come up in their results.
- Highlight your accomplishments: In addition to describing your current role and responsibilities, use your summary to highlight some of your most impressive professional accomplishments. This is a great way to show recruiters what you’re capable of and makes them more likely to remember you when they’re reviewing candidates for open positions.
Update your skills and experience
Make sure your skills and experience are up to date. If you haven’t updated them since college (or ever), now would be a good time to do so. Take time to fill out your LinkedIn profile completely, including your work history, education, skills, and interests. Include the dates of each position you worked at, as well as a brief description of your duties and responsibilities. Don’t forget to include both hard and soft skills in your profile! The more information you provide, the easier it will be for recruiters to find you and assess whether you are a good fit for their needs.
Your LinkedIn profile is like a living public resumé. Thus, you should update it regularly as your career progresses. This will ensure that your information is accurate and that recruiters can easily see how your skills and experience have grown over time.
Connect with people you know
One of the best ways to connect with people you know is through LinkedIn. This social network allows you to stay connected with friends and colleagues who share similar interests, but also with other professionals in your field who you may not personally know. Additionally, by connecting with people on LinkedIn who share similar interests, you can engage in thoughtful discussions about industry topics. You can add value to your connections by sharing your work, can receive feedback and endorsements from your network, and even connect with potential customers and clients. In addition, you can build trust and credibility with future connections by sharing your expertise and knowledge on your profile.
Share industry news
If you’re looking for ways to reach out to new connections on LinkedIn, start by sharing industry news. Sharing content regularly is one of the best ways to build your network on LinkedIn. By sharing your thoughts, interesting articles, blog posts, infographics, or any other content related to your field of expertise, you can position yourself as a thought leader in your industry. This will not only attract new connections but also help to deepen the relationships that you already have. In addition, sharing content shows that you are active and engaged on LinkedIn, which can encourage others to reach out and connect with you. Ultimately, if you want to build a strong network on LinkedIn, sharing quality content regularly is essential.
Job hunting can be a difficult and time-consuming process. Many people spend hours scouring job boards and submitting applications, only to receive little or no response. One way to increase your chances of landing a job is to use LinkedIn, as this platform is one of the most used ones by recruiters today. If you’re not yet reflecting on your skills and experience on LinkedIn, you might be missing out on some great opportunities. Make sure you create a strong profile. The LinkedIn profile tips presented in this article can increase your visibility to potential employers. With a little effort, you’ll be well on your way to landing your dream job!
As a Marketing Lead at Jarvis, Aida works on developing marketing projects with a strong focus on telling Jarvis’ inspiring story. She is passionate about communications in all shapes, forms, and colors.
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Jarvis is a leading IT consulting firm headquartered in Canada that provides total talent solutions with ongoing partnerships across North America’s top financial institutions, cutting-edge startups, and major technology companies.
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